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You are here: Home / Internet Marketing Atlanta / Atlanta Social Media Marketing / 5 Big Reasons Why You Should Use Facebook Ads

5 Big Reasons Why You Should Use Facebook Ads

March 10, 2015 by Brayden Seisley Leave a Comment

Why Facebook Ads

If you’re looking for a quick and highly effective way to reach a massive audience, then Facebook advertising is an excellent option. Read on and we’ll look at five of the biggest reasons for this and why you should consider it for your business.

1 It’s PPC

PPC means ‘Pay Per Click’ and is also the format of another very popular advertising network: Google AdWords.

The appeal of PPC is that you don’t pay anything if your ad isn’t effective. You are only paying here when someone actually clicks on your advert meaning you get free exposure for your brand and meaning that you won’t pay a dime if your ad doesn’t encourage anyone to actually visit your site. If you then make sure you dissuade anyone who isn’t likely to be a customer in your ad, you can almost guarantee ROI.

2 It Fits Any Budget

Due to the nature of Facebook ads, this also means you can always afford them no matter your budget. You set the amount you are willing to pay out each time someone clicks on an ad and the only drawback for making this number low is that your ad won’t be shown as often. Even if you only spend a few dollars a week you can still try it out.

3 It’s Highly Targeted

An advantage that Facebook has over Google is that it lets you target specific demographics. In other words you can choose to only show your ad to people who are single, married, above a certain age, femaleÉ etc. All this data allows you to avoid wasting money on people who aren’t in your target audience and while Google AdWords is targeted in a different way (it lets you address people searching for particular subjects) it doesn’t provide quite the same control. Facebook now also allows you to target people by their precise location.

4 It’s Social

Another great advantage of Facebook ads over Google AdWords is that it incorporates the power of Facebook’s social aspect. People can like your adverts and share them, or you can use them to direct people directly to your Facebook page to get more likes there. If social media marketing is a big part of your strategy then the two are highly synergistic.

5 It’s Easy

Getting started on Facebook is incredibly fast and simple meaning that you can have an ad campaign up and running in no time to start generating revenue.

 

Filed Under: Atlanta Social Media Marketing Tagged With: Facebook Ads, how to advertise on facebook for free, types of facebook ads

About Brayden Seisley

Local SEO consultant providing local search marketing to your business. Get the best SEO services and online search engine optimization to connect with new local customers.

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Hello, my name is Brayden Seisley and I can help with your business marketing. Click here for an inquiry. Location: Alabama - USA

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